Allen Williams

Allen Williams advises Dualboot’s clients as someone who has lived on the other side of it. He has raised hard questions with a board, defended a roadmap against a revenue target, absorbed the cost of a bet that didn’t land, and built the teams that had to make the next one work. That history shows up in the advice: get to market early enough to learn something, spend where it compounds, and treat support, onboarding, retention, and pricing as product decisions.

He spent more than fifteen years building software companies before joining Dualboot. As the first employee at Springboard Retail, he helped take a B2B SaaS idea to a retail management platform with more than 1,000 customers. He built the go-to-market and services functions behind it and owned the enterprise relationships that held net revenue retention above 100%. Global Payments (NYSE: GPN) acquired the company in 2020.

Allen joined Dualboot Partners in 2021 as a Product Director, took over the Product Director team in 2023, and is now SVP, Client Success. Every client in the portfolio runs through him, from pre-seed ventures shipping a first product to Fortune 500 teams building inside established businesses. Venture firms also bring him in for technical diligence on prospective investments.

He sits on the Board of Directors of MitoAction, a nonprofit working to improve quality of life for children, adults, and families living with mitochondrial disease. He puts real time into mentoring the people on his teams and into building teams that trust each other.